What happened with the Anchor text penalty – is that Google does not want you to “game” them so easily by using your main “money keywords” (primary and secondary keywords you want to rank for) in the backlinks.
Today, I’m going to discuss various factors that you need to look at to ensure that you comply with the past, present and future Google Algorithm Updates – that seem to be getting rolled out with higher frequency.
Before the Penguin update Google would handle links it considered to be webspam to pass down zero link juice value to the pages they linked to.
Penguin 1.0 goes crazy leaving SEO forums in chaos.If you visited online marketing forums, right after Penguin 1.0 was released – you would have seen several threads that went into pages and pages of innocent people who got slapped by the crazy Penguin.
The Penguin 1 and 2 updates have hit sites that have used black hat or white hat tactics.Many quality sites that have been playing it safe and by the Google rules have been caught in the crossfire.
Google primarily wanted to target pages that appeared high up in their SERPs that were building excessive backlinks in an “unnatural” manner.
Google expects us to abandon other business growth opportunities and try to spend time to figure out what needs to be fixed in our backlink profiles every time they change things around.
Penguin 2.0 was released on 22nd May 2013 and affected 2.3% of English queries. Below are some initial observations and notes on Penguin 2.0 …
Hello Google Search Quality Team,We are submitting our site, www.xyz.com, for reconsideration after receiving an email several months ago stating that we have unnatural links to our site.
Below a quick classification of some link types and their quality in the post penguin-panda world. Having excessive thin directory links even if from trusted sites could damage your “trust”.
